Rejyna shot this 9MB .tif native product photo with the Ricoh RDC7 digital camera.  Item selection & grouping was chosen by the owners.  Once shot, the image was prepped in Photoshop.  Rejyna created an alpha channel to remove the background, used transforming tools to correct proportions, Intellihance for image balancing, lighting hot spots were retouched out & channel mixing was used to correct colors.  The final hi-res CMYK image was then used for direct mail, magazine ads & POP displays, as well as an RGB version used on websites & in email promotion campaigns. 

Below, Rejyna added a PMS dictated background color & a shadow to imitate a spotlight on the grouping, which was also flipped horizontally in prep for a specific design to be done in QuarkXPress, with a heading "TIC: Spotlight on Style"

Below is the image as used in postcard direct mail & show handout collateral

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More digital product photography is elsewhere in this site, keep lookin'!

© RMD