Rejyna's writing skills are always in play; from the massive collection of word work she created for this portfolio site, to a simple piece of correspondence, from complex sales campaigns, slogans, headlines, product blurbs, spec sheet technical data, manuals, catalogues & pitch scripts to gaming & rpg scripts. With a consistent linguistic style & an artful eye for font specialization & layout, Rejyna composes copy from the subtle side to the flamboyant extreme.
Highlights of Rejyna's commercially applied word works are loosely collected here. According to Rejyna, "the basic soul of art in business is text...the printed word is the true 'point of sale' for nearly every product or project that I have had a part in bringing to market. Sometimes that 'word' is the company name, and is enough to be the POS hook...more often though, the key to introducing new products is the wording employed. Consumers can use the crafted phraseology to match their curiosity with their budget and their requirements...a thesaurus and a really good dictionary, as basic as a drill and a saw, and as powerful..."
Rejyna adds, "As an adult, my influences became more and more obvious in the type of projects that I took on. Whether or not I was brought on board for wordsmithing, I was always eventually one of those chosen to handle that aspect - maybe because I enjoy that challenge as much as any other. As a consumer, I often find myself 'proud' of a fellow wordsmith when I encounter informative creativity in today's advertising and marketing campaigns. I am one who knows how much work goes into the choice of words in the world of commerce."
Many of the works included herein are from conceptual or storyline-based releases. Samples of those works are cross-referenced with links, at the bottom of each page, where applicable.
You can see tons more of Rejyna's different avenues of artistic & commercial expression by going to:
ALPHA-LISTED BY CATEGORY
Material may appear in one or more categories
Catalog, Co-Ops, Print Ads
One-liners & word-limits, advertorials & editorial
Technical specifications, proposals & manuals
Commerce generated, instructional communications
Entertainment & Newsletters
DVD Disc Menus, credits, sub-titling, newsletters
Sales Kits & Direct Mail packages
DVD Disc Menus, credits, sub-titling
Slogans, Captions & Product Descriptions
One-liners & captions, event advertising
Specs & Tech
System spec sheets, research & manuals
Interoffice, legalese, interorganizational business & corporate copy
creative services for creative professionals
Or Click Here For The www.rejyna.com Start Page
Or Click Here For The Table of Contents Page
WORD WORKS » GRAPHICS » MUSIC » VIDEO » PHOTO » ILLUSTRATION » WEB » DATABASE
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